Maxtrack is a UK based distribution company which has been operating since 1997. From our head office and warehouse in Gloucestershire, through our sales agents and reps we provide a friendly and personal service to our extensive network of dealers. We specialise in action sports products.
We specialise in action sports products. We only work with brands that we believe in and we are happy to be associated with. Our approach to distribution is to offer the complete service including sales, marketing and customer support.
Over the years we have developed a portfolio of brands we are very proud of in a number of sports.
SIMS Snowboards are an iconic part of snowboard history. When we heard they were coming back and would be built by Never Summer we had to be involved.
When Academy Snowboards moved their production to Never Summer, again we wanted to be involved. Using camber focused technology and keeping the range focused, the brand offered something different.
In 2020 TAHE was born from the union of BIC Sport and Tahe Outdoors, two companies famous for decades of commitment to water sports. BIC Sport’s board sport culture, manufacturing expertise and focus on family fun is now combined with Tahe Outdoors dedication to exploration and craftsmanship.
In 2017 after BIC Sport acquired SIC Maui and we started working on developing the brand in the UK. This coincided with the release of the RS aka the Rocket Ship which was well received. SIC is a well respected brand which has gained a reputation for its downwind and race boards with many top riders choosing SIC boards over the years.
SUP exploded in popularity over the coming years with the sport seeing significant growth in participation.
Foil & Wing
Surf foiling popped up in the wake of the kite foiling boom and slowly started to grow. AXIS Foils were one of the first brands to release a truly modular, and well thought out system which was designed to take much larger wings.
In 2019 the first hand held wings hit the market and it was not long till the scene exploded. Ozone released the original WASP which was well received thanks to the efforts of Kai Lenny.
In 2021 the market matured with more brands getting involved. The AXIS Foil range grew significantly to position itself as a market leader. Ozone released the WASP V2. Flysurfer joined the market with the MOJO. SIC Maui launched a complete range of foil boards, foils and wings.