Koga has been active in the UK bicycle industry for a number of years, represented until now by a sales agent. Pieter Jan Rijpstra, Commercial Director at Koga comments: “We feel that this is the right time for us to further enhance our activities in the UK. Cycling usage is growing impressively, partly as a result of government policy to promote the bicycle as an attractive choice for commuting. We have deliberately chosen Maxtrack as their attitude and approach are quite similar to that of Koga. They are also highly motivated people that have a passion for the products they offer.”
Ian Mitchell-Innes of Maxtrack: “I wanted to distribute the Koga brand primarily because they are extremely reliable and offer excellent customer service, which is very important these days. I have admired Koga for over 20 years as a European manufacturer of uncompromisingly high quality, well thought out, beautifully engineered, and hand built bicycles.”
Koga is a premium brand with a sporty character. Established in 1974, Koga has been working consistently on the basis of a corporate philosophy in which the development and construction of handmade, exclusive and technically high quality bicycles is key. Continuous innovation and an intense relationship with top athletes and professional teams in international cycling are the foundations of the brand. For development and quality management Koga has its own, comprehensive Quality Centre. Koga is a part of the Accell-Group NV.