This in depth article looks at the relaunch of the plastic cruiser and how it may be the item which saves retailers this summer. They are cool and practical, and come at a price that is easy to handle! Sure this rain is not helping, but eitherway – that gives skaters more time to spend in stores and online. Read the full article here: Retail Insight: Plastic Fantastic then check out our Atom Retroh Plastic Cruisers!