Icelantic produce a totally new breed of skis. They are designed with freeriding in mind and this is reflected in their width and shapes. On top of the width of the skis, the very unique graphic design really makes the skis stand out. Their designer Travis Parr creates amazing images which you can’t help but stop and examine.
We came accross Icelantic a long time ago as they are produced by the Never Summer guys in Denver, Colorado. This guarantees top quality and gives us a lot of confidence. After the previous distributor decided to move on and create his own brand – we were offered the distribution. A meeting with Ben (the founder) and Annelise (int. sales) at ISPO and we were convinced. Our distribution will start with the 09/10 season.
Find out more about Icelantic skis.